Semper Ride was a motorcycle safety communications campaign we conducted for the Marine Corps. It involved a number of events at each Marine Corps installation including shows from sports stars, track day type events on the flight lines, safety fairs, and product demos. The key of this was a 45 minute, HD movie called Semper Ride. Semper Ride was a movie made for the Marine Corps to teach Marines about riding, while incorporating safety messages subtly within it. In my opinion, it is one of the best, if not the best, safety film ever made.